Radio Shack has launched a massive ad campaign attempting to re-brand itself as just “The Shack”:
For example, before, one might have said “I have absolutely no need to ever go to Radio Shack,” but now, with the hipper re-branding, people can say “I have absolutely no need to ever to to THE SHACK.” Also, there’s a chance they’ll get some accidental Google hits from people searching for Shaq.
This move comes just two months after Pizza Hut also announced they would be re-branding themselves as “The Hut”. Apparently, market research suggests that people enjoy names that are just “The” and then a word, with nothing descriptive about the business other than the type of building they’re modeled after.
Why should we stop there? I’ve gone ahead and applied this miracle theory of re-branding to a bunch of other businesses, and they’re free to use my ideas the moment they decide they wanna stop having lame, clunky, “full” brand names and start being hip and getting laid (with profit!) Feel free to leave your own in the comments:
Coca-Cola = The Coke
Starbucks = The ‘Bucks
US Airways = The Air
Johnson & Johnson = The Johnson
NBC Nightly News = The News
Taco Bell = The ‘ell
J.P. Morgan Chase and Co. = The J.P. Morgan Chase and Co.
Bestweekever.tv = The Ever
Other hip new “The” brand name suggestions? Leave ‘em in the comments.
