Hey what’s a word that hasn’t been used for a movie title yet? “Milk” is taken, so’s “Water”… How about “Salt”? That’s a word, right?

What’s the movie gonna be about?

Who gives a sh*t? Just make sure the poster says “SALT.” Also, viral marketing.

Huh?

The poster for Salt, featuring Angelina Jolie:

Giving no information whatsoever = What viral marketing is.

It has nothing to do with making something intriguing, making us actually want to know more about something, making the thing interesting to begin with, etc…