Capt. Sully Sullenberger‘s new book Highest Duty was released today, but most people will probably mistake it for an ad for “Dull-ta Air Lines” (they’re based out of Columbus I believe). Seriously, this cover doesn’t do this American hero an ounce of justice:

They must’ve hired the same graphic designer Sarah Palin used. I am giving up on trying to improve our nation’s boring book covers, though. Nobody reads anymore, anyway.
Instead I will focus on making sure the inevitable movie poster will fill the seats. With a name like “Highest Duty,” you can probably imagine where this is going:












