This video of Cuba Gooding Sr. schilling for Time Life is funnier without any introduction… so here:

It’s also funnier assuming this man has absolutely no connection with the star of Jerry Maguire and Boat Trip Cuba Gooding Jr., but alas, he is his father. That enthusiasm? Genetic, good sir.

Ahead, an exclusive (JK) interview with C-Good-Sr., who has absolutely no problem with reminding you that he is the SENIOR of the Cubas. He’ll even sing it to you.

With thanks to Dog and Pony Show for the heads up.