Bruno, how many times do we have to tell you — we’re going to see your movie. You don’t have to keep popping up in lightly controversial ways, like appearing naked on the cover of the new GQ:

I thought Borat, The Dark Knight, and especially Watchmen were bad about promoting the crap out of a movie we were all going to see anyway, but Bruno’s right on the verge of setting a new record for promotin’ to the choir.
Fans of Ali G are going to see this film, and were going to before any trailers even came out. Non-fans of Ali G aren’t going to be suddenly converted to fans by an out-of-context nude photo on a men’s magazine. Just let the movie come out and I PROMISE we’ll go see it.
Come to think of it, I wonder how much better Up could’ve done at the box office if Ed Asner had done a nude Details cover photo?











