Legendary director Francis Ford Coppola knows that the best way to promote your movie online isn’t to leak a clip or cut together a dynamite trailer or post outtakes or behind-the-scenes footage. No — the way to get people excited about your movie is to film yourself sitting in your chair talking really vaguely about the movie, then spinning around in your chair. How do you think Dark Knight was so popular?
Move over, David Lynch, cause there’s a new “Quirky Online Director” Sheriff in internet-town:
