MTV, one of the foremost pioneers of reality television, jump cut technology, and putting too much licensed music into series so they can never come out on DVD, has launched a new website called “MTVmusic.com” which attempts to combine simultaneous music and the illusion of movement to create a bizarre new medium which I will henceforth refer to as the “Musical Video,” or for short, “Musical Vid.”
The concept of videos and music occurring simultaneously may seem striking at first to loyal MTV viewers, but it’s really quite simple; imagine a Youtube fan tribute video, only instead of a fan, it’s the actual bands themselves, recording the video back when the song originally came out. The videos are even accompanied by English words indicating valuable information about 
the title of the song, the artist, and even the record label. The site is abbreviated MTVM, which I believe stands for “Music Television (Actually F*cking) Music”.
Will the new genre catch on? It’s hard to tell — with the swelling popularity of iTunes, the game Rock Band, Myspace Music, Music in commercials, and music videos on VH1 Classic, it’s very possible that MTV will also be able to make their mark on the music industry. I wish them luck.
After the jump, an example of one of these musical videos (aka, “Musies”). It’s a video for the hit song “Thriller” by Michael Jackson — note that the actions in the accompanying video match up to the music, and the lead “Thriller” is even played by Jackson himself. It’s definitely worth checking out:
(Full Disclosure: Since discovering this site today, I have watched 90,000 music videos. I’m already doing about 50% as much work as I was, and should SNL ever come out with an “every sketch ever” website, I may never work again.)
