For me, American Idol has always been kind of like Uggs Boots: annoying, ridiculous and counfoundingly popular, but relatively easy to ignore. Last night, however, a line was crossed when Ford Motors sponsored a commercial featuring the finalists’ douche-chill-inducing Kids Incorporated-inspired music video rendition of Modest Mouse’s hit song “Float On”, featuring Zombie dances and trashy convertible Mustang 5.0’s that are orange. Now, I realize that this song – and the album from whence it came – outgrew Modest Mouse’s long-held punk rock ethos long ago, but this – this was like the modern musical equivalent of the Kennedy Assassination, Watergate and and Jack Nicholson getting killed at the end of Easy Rider, all happening in front of us, at the same time, set to the soundtrack of Avril Lavigne covering ABBA’s “Dancing Queen”. In short, sensory rape.
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