Today marks the end of an era. Since time remembered, Dreamworks has treated us all to a merciless, omnipresent publicity campaign harking the imminent arrival in theaters of Bee Movie, otherwise known as their annual CGI-animated flick in which quirky little insects who can talk go on a big adventure to save their kind while making some new friends and learning a few lessons in the process. We’ve seen trailers, billboards, posters, product tie-ins, favorite-show-ruining lower-screen graphics on NBC, Jerry Seinfeld flying around in a bee costume at the Cannes Film Festival, Jerry Seinfeld in unfunny and sometimes semi-racist (anyone catch that border-bagging spot?) extended TV commercials, Jerry Seinfeld asking what the deal is with things on every TV talk show in existence, and Jerry Seinfeld personally showing up at our doors and whining, “You’re gonna go see Bee Movie, right? Don’t forget – I was on Seinfeld!”
So now that the film has finally arrived in every theater in the country today, and every American child will instinctively force their parents to take them to see it (which mom & dad will happily do if they hope to sleep peacefully ever again), we must say a tearful good-bye to all the Bee Movie promotional efforts we’ve been so blissfully bombarded with for what seems like the greater part of the last decade. In order to help us better cope with this extraordinary loss, I thought I’d invite you all to share with everyone in the comments what were YOUR very favorite moments from our collective experience in overblown movie marketing. Was it seeing black and yellow literally everywhere you turned outside of your home? All those hilarious TV spots you TiVo’d right past during the commercial break between 30 Rock and The Office? Or was it finally coming to the conclusive realization that everything good and funny and not annoying about the Seinfeld sitcom clearly came from the Larry David side of the creative equation?
And don’t forget to go see Bee Movie this weekend, because if you don’t, we’ll have no Bee Movie 2 publicity extravaganza to look forward to next year. Also, anyone who fails to buy a ticket to see the film during its opening weekend will be personally punched in the face by Jerry Seinfeld.
