It seems like every year a handful of websites, newspapers and magazines make a list of the 10 Best Superbowl Commercials ever. And since we’ve been trained to believe that Superbowl commercials are somehow more important than regular commercials, whenever we see these lists we’re instantly inclined to check them out. Like we’re going to learn something. Or like the list of commercials isn’t also kind of a commercial itself. Well, I propose that we stop paying attention to these lists. Why? Because every year it’s the EXACT SAME THING! The Budweiser Frogs, Mean Joe Greene, MJ vs. Larry Bird. And, without fail, the number 1 commercial is this Apple ad from 1984 (below). Enough is enough. I refuse to read another word about Superbowl ads until we find a new number 1. Come on. Back when MTV played music videos, even they would bounce back and forth between “Smells Like Teen Spirit” and “Thriller”. Variety is good. Let’s work on that.
