MTV is officially removing “Music Television” from its logo, for reasons about which we can only speculate.
“Man, I’ve been putting that off for a while,” said MTV in a statement, “But it’s a new year, you know, I figured it’s time to stop being lazy — I got to the gym once this week already, I picked up my dry cleaning (finally! LOL), I remembered to take “Music” out of my logo so it stopped being an ironic reminder of how “you never play music ever” hasn’t even been necessary to point out for about a decade, and I even swung by Whole Foods to grab something for dinner tonight. It feels good to start knocking out some of these little errands, ya know?”
Personally, I experienced the most sobering reminder of MTV’s non-musicness this past October while vacationing in Amsterdam — when I attempted to get into a private party at a club by flashing my hip American MTV Networks ID to the bouncer, thinking they’d be all impressed, he immediately replied in English, “MTV?? Tell your guys they need to play more videos!”
When even a random club bouncer in Western Europe knows your network name is a joke, it’s time to take the words “Music Television” out of your logo. It’s pretty much Music Television Network Running 101.
(For the record, the bouncer did let us into the event, likely because I agreed with him. I resisted the urge to yell “Psychhheeee!!! I’m barely an employee I just Photoshop speech bubbles onto Lost stills and some dude accidentally pays me for it!!!”)
